Reduce uncertainty. Free up action.
Catalia was born from a simple conviction: AI is not a topic reserved to experts. It is a topic for leaders, teams, decisions, uses, and concrete transformation. We support SMB and mid-market companies to make AI clear, useful, and mastered, with method, closeness, and rigor.
"Our promise: reduce uncertainty to free up action."
of AI usage
How it all started
At Catalia, our story does not start with a trend. It starts with an older conviction: technology only has value when it becomes understandable, useful, and actionable for the people who have to bring it to life in their daily work.
That conviction has guided the 20-year journey of Matthieu Sabourin, Catalia's founder. His thread has never been tech for tech's sake, but what it concretely changes in work, decisions, organizations, and ways of cooperating. Through his experiences, he developed an approach rooted in listening, teaching, experimentation, and co-construction: understand before framing, test before generalizing, support without imposing.
Then 2023. The arrival of generative AI acted as an accelerator. Where many saw mostly a technological break, Matthieu sensed a deeper shift: a new way to produce, to learn, to decide, and to collaborate. He chose to explore the tools, test the uses, observe the field, and tell real value from mere noise.
That observation is what gave birth to Catalia: to help SMB and mid-market companies move forward with AI without rush, with method, clarity, and command. A simple ambition: to become a trusted partner to move forward right, sustainably, together.
For SMB leaders
who move forward despite uncertainty
Running an SMB is not about theorizing change. It is about moving forward, deciding, holding the line, despite uncertainty. Today, AI is everywhere: too much information, too many promises, too much noise. And always the same question: how to move forward without getting it wrong?
At Catalia, we start from a simple conviction:
what matters is not moving fast, it is moving right.
Custom-built, no copy-paste
No off-the-shelf solutions. No detached talk. We start by understanding your reality: your business, your constraints, your teams.
Step by step, with method
Each step is framed. Each decision is informed. Each progress is measured. We help you decide what is useful, and what is better left aside.
A trusted partner
Present on the ground, demanding on method, rigorous on security. AI is not a goal. It is a lever in service of your lasting performance.
Catalia. Reduce uncertainty. Free up action.
And we hold to them.
We believe in field presence, in the language of trades, and in fine-grained understanding of each organization's reality. We do not work at distance from the real. We move forward as close to your stakes as possible.
We explore, we test, we challenge habits. But we never confuse speed with rush. Here, boldness always goes with judgment, and the capacity to say no when it is risky.
We like useful methods, not rigid frameworks. We measure before promising, prioritize before acting, and seek tangible results over impressive speeches.
Say what you do. Do what you say. Show what it produces. We commit to a direct, honest, legible relationship, because trust is built in clarity as much as in competence.
A multidisciplinary team
To link technology, business uses, and change management.
Want to join the Catalia team?
Join CataliaCatalia beside you
across France — and beyond
From Paris to Marseille, from Bordeaux to Strasbourg, our consultants and trainers travel across France to support your teams wherever you are. No geographical constraint slows your AI transformation.
We also work outside France. Our team has spent years in international contexts and is fully fluent in English — on keynotes, workshops, executive coaching, and rollouts. If you need AI support in English, in person or remote, we're ready.
Support tailored to your AI maturity level
Every organization moves at its own pace. We build a custom journey, from discovery to transformation.
Awakening
Need
Understand AI, its stakes, its uses and its limits to move forward with clarity.
Catalia offer
Keynotes, webinars, awareness training, executive coaching, leadership-team workshops.
You leave with
Clear markers, a common language, first use cases, and the confidence to start.
Learn more →Test & Learn
Need
Test in practice, identify useful uses, pick the right tools, and move from ideas to first proofs.
Catalia offer
Audit, workshops, custom training, coaching, consulting, business-unit workshops.
You leave with
Priority use cases, concrete experiments, best practices, and a realistic action plan.
Learn more →Deploy & transform
Need
Embed AI in practices, structure uses, support adoption, and turn it into a lasting lever.
Catalia offer
Strategic consulting, deployment, change management, coaching, structuring of business-unit uses, long-term support.
You leave with
A roadmap, anchored uses, more autonomous teams, sounder governance, and lasting results.
Learn more →They chose Catalia to step into the age of AI
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