About Catalia

Less uncertainty. More action.

Catalia started from a simple conviction: AI is not just for experts. It lands on your desk, in your teams, in the decisions you make and the work they do every day. We work with SMB and mid-market companies to make AI clear, useful, and firmly under control, with method, closeness, and high standards.

130+
companies supported since 2022
"Our promise: cut the uncertainty so you can act."
10,000+ hours

of AI in use

5,000+ people
trained in 2025
Our story

How it all started

At Catalia, our story does not start with a trend. It starts with an older conviction: technology is only worth something once it becomes clear, useful, and usable for the people who have to put it to work every day.

That conviction has guided Matthieu Sabourin, Catalia's founder, for more than 20 years. His through line has never been tech for tech's sake. It has been what tech actually changes in the work, the decisions, the organization, and the way people work together. Across those years he built an approach grounded in listening, teaching, experimentation, and co-building: understand before you frame, test before you scale, guide without imposing.

Then came 2023. Generative AI hit like an accelerant. Where many saw a technological break, Matthieu saw a deeper shift: a new way to produce, learn, decide, and work together. So he set out to explore the tools, try the use cases, watch what happened on the ground, and tell real value from noise.

That is what gave rise to Catalia: helping SMB and mid-market companies move forward with AI without rushing, with method, clarity, and control. The ambition is simple. Become a partner you can trust, to move forward right and make it last.

Our manifesto

For SMB leaders
who keep moving despite uncertainty

Running an SMB is not about theorizing change. It is about moving, deciding, holding the line, despite uncertainty. Today AI is everywhere: too much information, too many promises, too much noise. And always the same question: how do you move forward without getting it wrong?

At Catalia, we start from a simple conviction:
what matters is not going fast, it is going in the right direction.

Built for you, never copy-pasted

No off-the-shelf solutions. No talk disconnected from the work. We start by understanding your reality: your business, your constraints, your teams.

Step by step, with method

Every step is scoped. Every decision is informed. Every gain is measured. We help you decide what is worth doing, and what is better left undone.

A partner you can trust

On the ground with you, exacting on method, rigorous on security. AI is not the goal. It is a driver of lasting performance.

Catalia. Less uncertainty, more action.

Catalia values

And we really mean them.

Close and committed

We believe in being on-site, speaking the language of each business, and reading the reality of every organization closely. We do not work at arm's length from the real work. We stay as close as we can to what matters to you.

Responsible boldness

We explore, we test, we challenge old habits. But we never mistake speed for haste. With us, boldness always comes with judgment, and the readiness to say no when something is too risky.

Pragmatic rigor

We like methods that work, not rigid frameworks. We measure before we promise, set priorities before we act, and chase tangible results over impressive talk.

Total transparency

Say what you do. Do what you say. Show the results. We work in a relationship that is direct, honest, and easy to read, because trust is built on clarity as much as on competence.

The Catalia team

A multidisciplinary team

We connect technology, real business applications, and change management.

Catalia AI team

Want to join the Catalia team?

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National & international presence

Catalia alongside you
across France, and beyond

From Paris to Marseille, from Bordeaux to Strasbourg, our consultants and trainers travel across France to work alongside your teams wherever you are. Geography never slows your AI transformation.

We also work outside France. Our team has years of experience in international settings and works fluently in English, on keynotes, workshops, executive coaching, and rollouts. If you need AI help in English, on-site or remote, we're ready.

15 major cities In person & remote Fast turnaround Fluent in English

An engagement tailored to your AI maturity level

Every organization moves at its own pace. We build a custom path, from first steps to full transformation.

Awareness

What you need

Understand AI, what's at stake, where it applies, and where its limits are, so you can move forward with clarity.

Catalia offer

Keynotes, webinars, AI literacy training, executive coaching, leadership-team workshops.

You leave with

Clear guideposts, a shared language, your first use cases, and the confidence to start.

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Test & Learn

What you need

Test in practice, find the applications worth pursuing, pick the right tools, and move from ideas to first results.

Catalia offer

Audit, workshops, custom training, coaching, consulting, team-level workshops.

You leave with

A ranked set of use cases, real experiments, best practices, and a realistic action plan.

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Deploy & transform

What you need

Embed AI in everyday practice, scope where it's used, support adoption, and turn it into a lasting driver.

Catalia offer

Strategic consulting, rollout, change management, coaching, scoping use cases by team, a long-term partnership.

You leave with

A roadmap, AI embedded in daily work, more self-reliant teams, sounder governance, and lasting results.

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They chose Catalia to enter the AI era

FAQ

Want to know more?

Catalia is a catalyst of change and performance that works with SMB leaders to make AI clear, useful, and firmly under control. Our role is to help companies understand fast, decide right, move forward with clarity, from grasping what's at stake to day-to-day execution.
Catalia's mission is to cut uncertainty so leaders can act. In practice, we give SMB leaders the confidence and the guideposts to put AI to work for their business, progressing step by step, with guidance, and without putting the company at risk.
Yes. Catalia was built to be a partner SMBs can trust, with a gradual approach that starts from the client's real need, their maturity level, and their priorities. The goal is not to force a sudden transformation, but to help teams understand AI, test it, frame it, then roll it out in a way that is useful and secure.
Catalia's ambition is to become a French benchmark for AI guidance to SMBs, with a network of experts able to work across France at a consistent level of clarity, teaching, and expertise. We also put a premium on being on-site, working in person and staying close to the reality of each business.
Catalia is not a traditional consultancy, not a tool vendor, not a generic training shop. What sets us apart is the mix: we stay on the ground with you, we bring method, teaching, and rigor, and we stay for the long run, with measured progress and teams that grow more self-reliant over time.
The simplest way is to reach out and talk through your situation, your maturity level, and the real challenges your company faces. We build every engagement around the client's actual need, starting with a diagnostic, then prioritization, AI literacy, and a gradual rollout.

Have a project in mind?

Let's talk about it today.

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