AI strategy consulting

Make AI a strategic question for your company

We work with CEOs and executive committees of SMB and mid-market companies to bring AI into their strategic thinking, their business priorities, and their transformation path.

AI strategy consulting for companies

130+

companies supported since 2022

Matthieu Sabourin

Matthieu Sabourin

Founder of Catalia

They chose Catalia to enter the AI era

Why bring AI into your company

AI in the enterprise: before the tools come the structural choices

You sense that AI can shift the way your company runs, but you don't want to move ahead blindly or scatter your bets across disconnected initiatives.

This is where Catalia comes in. We work with SMB, mid-market, and large companies to clarify priorities, pinpoint the AI use cases that actually matter, and build a coherent AI strategy.

Level 1

Awareness & recognition

First framed applications

Level 2

Adoption & experimentation

AI best practices

Level 3

Scoping AI applications

Governance & ethics

Level 4

Management & rollout

AI strategy embedded

Level 5

Strategic transformation

Lasting change in the organization

Client use cases

Let's look at what AI can actually do

Building an AI strategy in your company usually raises more questions than answers at the start. Where to begin? Pilot a few AI use cases? Train the teams? Set the guardrails? Prioritize investments?

We work with executive committees in SMB, mid-market, and large companies to turn these open questions into clearer decisions, better framed, easier to defend. Our job: help you see where AI can create real value, and how to make it part of your company strategy.

AI strategy consulting in companies
1

Where can AI create the most value in our company?

Where can AI deliver real impact: performance, productivity, quality, customer experience, competitive edge, or reshaping certain roles?

2

Which functions, teams, or processes should we tackle first?

Do we start with support functions, marketing, HR, sales, customer service, or specific internal processes already known to be time-heavy?

3

What short-term gains can we expect, and what deeper shifts should we prepare for?

What can the company win quickly, and what structural changes should it plan for in its organization, its skills, and the way it works?

4

What organizational, human, or operational risks should we plan for?

How do we bring AI in without creating confusion, pushback, tool dependency, or a widening gap between leadership and the teams on the ground?

5

How do we avoid AI becoming a gadget, or a string of disconnected pilots?

How do we make sure AI moves from one-off experiments to a managed program, useful and aligned with what matters to the business?

6

Where does AI sit in the company's overall strategy?

Is AI a simple efficiency driver, an innovation play, a transformation program, or a structural axis to build into the broader vision?

7

How do we line up strategic vision, on-the-ground reality, and what we can actually deliver?

How do we connect leadership ambitions, what the teams need, and the company's real resources into a credible, step-by-step AI path?

8

Which skills need to grow for AI to take root over time?

How do we guide the teams, upskill each function, and keep ambitions in sync with what's possible on the ground?

9

How do we steer AI over time without losing the thread?

Who decides, who pilots, who sets the rules, and how do we keep initiatives from drifting in different directions?

Matthieu Sabourin

Want to see what AI consulting can do for your company?

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Outcomes

What you walk away with after a Catalia engagement

Tangible, ready-to-use deliverables to steer your AI transformation.

What you get

A clear read of what AI means for your company
Strategic priorities, sharper and shared
Recommendations grounded in your sector
A ranked list of use cases ready to launch
A realistic roadmap at 6, 12, or 24 months
An executive committee aligned around one vision
Client testimonials

What our clients say about Catalia

Working with Matthieu and his team is a real pleasure. Their approach is constructive and effective, and that convinced me right away. I trust him completely on every project we run together, where rigor and care come together perfectly. Thank you so much.

Our approach

Start with strategy, not the tool

We start with your company: what's at stake, where you stand, how you're organized, what you're aiming for. Every engagement follows a clear path to turn thinking into action.

Step 1
Read your context
Start from your reality, not a generic template.

Understand what's at stake strategically, how your organization works, your market, your business priorities. This first step gives us a clear, shared assessment.

Step 2
Gauge your maturity
See where you stand so you can move at the right pace.

Assess your AI maturity, your organization's ability to deliver, and the roadblocks to clear so you can move forward effectively.

Step 3
Find the value drivers
Pinpoint the most credible places to create value.

Look across your business lines, your processes, and your functions to find where AI can hit hardest on performance and competitiveness.

Step 4
Decide & prioritize
Make clear calls between the options on the table.

Help leadership decide what to launch, what to delay, what to drop. Lock in the decisions before committing resources, and bring the executive committee behind one shared view.

Step 5
Build the path
Set a realistic, step-by-step roadmap.

Build the path together, fitted to your reality: a roadmap at 6, 12, or 24 months, with the right rhythm between AI literacy, experimentation, and rollout.

What comes next?

Carry the impact further with Catalia

A consulting engagement can carry into workshops, training, or rollout guidance. Every path is custom-built around what's at stake for you and where you stand.

AI keynote for companies

Spark awareness

AI keynote

Open the AI conversation with your teams through an engaging, grounded session.

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AI training for companies

Upskill

AI training

Upskill your team members on the AI tools and methods that fit their role.

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AI rollout guidance

Roll out

Hands-on guidance

Put the first AI initiatives from the consulting engagement into action on the ground.

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Frequently asked questions

It helps leadership see what AI changes for the company, set priorities, decide which initiatives to back, and lock in a coherent path.

CEOs, executive committees, and senior managers who want to treat AI as a business question with a strategic lens, not just a technical one.

It's strategic framing and prioritization first. It can carry into hands-on delivery depending on what you need next.

Yes. A consulting engagement can carry into workshops, training, function-by-function guidance, or hands-on help with the rollout.

You might be thinking…

The questions we hear most

It's too early, we're not ready.

That's exactly the moment to lay the foundations. Setting priority use cases, governance, and an internal policy before spending tech budget keeps you from funding the wrong things. Our consulting is built to start without rushing you.

Another consultant dropping dense decks on your team.

Our work is built around execution: decision workshops with your executive committee, deliverables you can act on, 30/60/90-day follow-up. The test: what comes out of each session has to be in use the week after.

We can do this in-house.

An internal team works well over time. Our consulting brings outside perspective, market watch, and benchmarks from other SMB and mid-market companies. Often: 3 months of engagement equals 12 months of in-house learning on your own.

Let's talk

Want to step back and rethink AI's place in your company?

We help SMB and mid-market companies turn AI into a clear strategic question, useful and easy to steer.

Talk about your AI strategy Book a call