AI Keynote
Understand AI,
set the guardrails,
move to action
Your teams aren't all at the same place with AI. Some are wary, some over-invest, most don't know where to begin. In 90 minutes, a Catalia keynote builds the common ground they're missing: no jargon, rooted in your sector and your roles.
They chose Catalia to enter the AI era
AI is already reshaping companies. The question is no longer why, but how to put it to work with clarity and method.
Without common ground, teams try out tools on their own, with very uneven levels of understanding. Some are wary, some over-invest. A Catalia keynote sets the right guideposts, so everyone understands, feels safe to try, and knows where to begin.
Understand the potential
What AI can actually do today, the kinds of tools out there, and the most common use cases in business.
Reassure and set the guardrails
Rights and responsibilities, ethics, GDPR, data security, and the practices that let you move forward without costly mistakes.
Make people want to act
Live demos, examples that fit your roles, and a first set of practical moves to make the very next day.
The right keynote
for what's at stake
Three angles, depending on what matters most right now: a leader who wants to stay ahead, a team to bring along, or a leadership group to align. Every keynote is tailored to your context.
Leadership
Decision
Stay a step ahead on AI as a leader
Goal
Understand what's strategically at stake with AI before you bring your teams along. Build a clear, realistic view so you can decide with confidence.
Deliverable
A clear set of AI priorities and a strategic direction tailored to your organization.
Foundations
Understand
Understand what AI can do
Goal
For the whole team: get clear on what AI actually does, the tools that exist, the common use cases, and the practices that work.
Deliverable
Common ground across the team, a shared vocabulary, and a first set of practical use cases for your organization.
Collective
Leadership alignment
Align your leadership team on what's at stake with AI and what it can do
Goal
Get the whole leadership team on the same page before rolling AI out to the teams. A half-day format, built around your business priorities and what's at stake for you.
Deliverable
A leadership alignment plan and the first real decisions to get AI moving across the organization.
90 minutes, paced,
clear, interactive
A short, lively, hands-on format that moves between plain explanations, myth-versus-reality moments, and live demos. No endless slides. A keynote that holds the room and leaves people ready to act.
Intro & framing
Why this matters now, and what we'll cover together over the next 90 minutes.
Myths & realities
We separate fact from fiction, no BS. What AI actually does, and what it doesn't.
How it works
A simple explanation of AI and LLMs, so people can use them with judgment every day.
Use cases for your teams
The kinds of tools out there, how to find your way around them, and the most common use cases in your sector and roles.
Demos & prompting
Simple, effective techniques to pull genuinely useful answers from AI tools.
Rights & responsibilities
Ethics, GDPR, data security: the practices that work and the risks to keep in mind, so people use AI with confidence.
Questions & actions
We answer the real questions and close with clear next steps people can act on the very next day.
A Catalia keynote looks like this
A lively format, built around your teams and rooted in the reality of your company.
Aligned teams, a shared language, AI they'll actually use
- I understand the main ways AI gets used in a company, for me, my team, and my leadership
- I know the basics of generative AI and the right practices to get started
- I share common ground with my teams to talk about AI without crossed wires
- I have a few real use cases in mind for my organization, and I know where to start
- I know the current limits, the risks to keep in mind, and the best practices to move forward with confidence
Want a keynote that gets your teams moving?
The keynote is a first step,
not an end in itself
The Catalia way: every session is part of a longer path. We don't do one-offs. After the keynote, we recommend a next step that fits where you actually stand.
Possible next step
Tailored training
Move from understanding to practice. A training day to put AI to work on your own real use cases, with your teams.
For the leader
Executive coaching
Go deeper on what's strategically at stake, one-on-one. Understand what it means for your organization before bringing the whole team along.
To make it stick
Experimentation workshops
Four half-days across the year to bring your teams along step by step on real use cases, tracking progress as you go.
At the end of the keynote, Catalia gives you a clear recommendation on the next steps for your situation.
Personalization
A bespoke keynote,
not a generic slide deck
We start by understanding your real context, your sector, and your teams, before we adapt anything. The goal: every participant recognizes themselves in the examples and leaves with practical ways to use AI in their own role.
- An upfront conversation with you to surface the real need, not just the stated request
- Use cases built or adapted around the roles on your team and your sector
- A format tuned to your context: in person (plenary, off-site, leadership) or webinar
- At the end, a clear recommendation on what comes next, so the momentum holds
Your Catalia speakers
Real AI expertise, clear teaching, boots on the ground. Not speakers for hire, but a team that knows what's at stake for you and speaks the language of your business.
Matthieu Sabourin
Founder & AI Expert, Catalia
Cindy
AI & Learning Expert, Catalia
Guillaume
AI & Advisory Expert, Catalia
Jason
AI & Transformation Expert, Catalia
Catalia worked with us, no BS. Clear, direct, rooted in our reality. Today our teams stand on their own and we see the results day to day.
Any organization that wants common ground on AI: executives, leadership teams, managers, individual contributors. The format adapts to the audience: a plenary keynote for the whole company, a dedicated session for leadership, or a webinar for distributed teams.
The standard format is 90 minutes, paced and interactive. It can be tuned to your calendar: short format (1h) for an internal event, half-day for a leadership team that wants to go deeper. We lock the duration during the scoping conversation.
Yes. We run our keynotes both in person and as webinars. The remote format works well for multi-site organizations and distributed teams. The content and the teaching quality stay the same.
Before every keynote, we run a scoping conversation to understand your sector, your roles, and what's at stake for you. We adjust the examples, the use cases, and the technical level accordingly. The goal: every participant recognizes themselves in what they hear.
The keynote is not an end in itself. To close, we share a recommendation on what comes next: tailored training, experimentation workshops, executive coaching. We start from where you actually stand after the session to propose the step that fits best.
Plan on 1 to 2 weeks between our first exchange and the keynote. That window lets us schedule a scoping conversation and tailor the content to your context. For complex formats or large organizations, we can plan further in advance.
AI has caught your teams' attention. Now, how do you integrate it?
After awareness and a first understanding, teams ask the next question: how do we actually benefit from it? A Catalia consulting engagement helps you identify the real use cases, prioritize the projects, and build a strategy tuned to your reality.
AI audit
A maturity assessment, the priority use cases pinpointed, and a roadmap tailored to your organization.
Learn moreStrategy & rollout
Well beyond an assessment: governance, clear ownership, and a step-by-step rollout plan with ongoing guidance.
Discuss your strategyThe questions we hear most often
We brought in an expert last year and nothing changed.
Our keynote isn't a lecture: we build it with you (use cases from your sector, internal examples where possible) to spark real action. We close with clear next steps and a named Catalia contact to follow up.
It will land with my teams but not with my leadership.
Adaptable format: executive keynote (strategic focus, governance, ROI) or team keynote (focus on usage, posture, security). Content, examples, and CTAs shift with the audience.
How many people max? Our room is small.
Flexible format: 10 to 200 people in person, unlimited as a webinar. Duration from 45 minutes to 2 hours depending on your constraints. The content stays calibrated whatever the audience size.
Ready to bring
your teams along on AI?
Tell us your context. We start by understanding where you stand and what you need, then we propose a clear, useful, bespoke format. Not a generic slide deck.









