Understand AI, what it changes, what it can do and where it falls short, so you can move forward with clarity.
A keynote, training, workshop, or coaching session: a first clear frame to open the topic with your teams and build AI literacy in your leadership, so everyone understands fast and gets the early calls right.
You are in the right place if…
- You hear about AI everywhere but still lack solid guideposts
- You want to open the topic with a leadership team, a department, or a team before going further
- You want to see what AI actually does, with no jargon and no hype
- You need a clear read on the opportunities, the limits, and the things to watch out for
- You want a first step matched to where your maturity really stands
Every format we offer to upskill your teams and build their AI literacy
Keynote
To open the topic at scale, demystify AI, and give your teams or executives a first shared understanding. A good way to spark a collective shift.
Learn more →Webinar
To open the topic remotely, in a format that is flexible, easy to follow, and simple to run. A good fit for reaching distributed teams without bringing everyone on site.
Learn more →Training
To go further than a first introduction. Fundamentals, real examples, and hands-on practice so your teams understand AI and start putting it to work.
Learn more →Workshop
To get a hands-on conversation going, surface the first business questions, and start tying AI to your day-to-day reality. Built to fit what matters to you.
Learn more →Executive or leadership-team coaching
To step back, get quickly up to speed on what's at stake, and work out the best way to approach AI inside your organization.
Learn more →Everything you will understand
about AI by the end of a session
Depending on the format you choose, the AI awakening offer can cover all or part of these topics, tailored to your context and your audience:
- The fundamentals of AI and generative AI
- What AI can actually do today
- The kinds of tools out there and how to make sense of them
- The most common use cases in business
- Rights and obligations: ethics, GDPR, data security
- Good practices to get started and the risks to plan for
You don't start with a tool. You start by understanding.
Before you test anything, pick a piece of software, or launch a project, you need a first shared base of understanding. That is what the AI awakening offer gives you: the right foundations, at the right level, for the right people.
Understand fast, decide right, move forward with clarity.
How an AI awakening
engagement runs
Every engagement starts with a conversation, so we begin from your reality rather than a standard program.
We start with your context: who it's for (teams, leadership, an executive), how mature you feel you are, and what's at stake in your sector. That conversation sets the most useful format, scope, and depth.
Keynote, webinar, training, workshop, or coaching: we tailor the content and the teaching to your organization. The examples come from your own line of work, with no needless jargon and no broad generalities.
At the end of the engagement, we review what was learned and identify the most useful next step for your organization. Go deeper, experiment, or structure: the next move depends on where you stand, not a catalog.
What you
walk away with
Tangible, ready-to-use takeaways for your organization.
- I understand the main ways AI applies inside a company, for an executive and for a team
- I know the basics of using generative AI and the right habits to build
- I understand how AI works, without jargon, through real-world examples
- I have a few practical use cases in mind for my company and my team
- I can tell apart what is useful, what is risky, and what is just hype
- I walk away with a clear recommendation on the next step, matched to my level
What sets us apart
Catalia is not a generalist training shop. We have worked with SMB and mid-market leaders and their teams since 2022, around a single conviction: AI doesn't take hold by chance, you build it deliberately.
Bespoke, not off the shelf
Every session is built around your context, your line of work, and your audience. No standard program dropped on every organization.
Two strengths: AI and people
Catalia pairs hands-on technical command of AI with real skill at guiding people through change. A pragmatic approach that reassures teams without drowning them in tech.
A partner, not a trainer
We do not deliver content and walk away. We close every engagement with a review of what was learned and a clear recommendation for what comes next.
The people who will lead your sessions
A team of experts whose skills complement each other: AI practitioners, people who know how to teach change, on-the-ground consultants. We bring in whoever fits your context and your needs.
Matthieu Sabourin
20 years in tech innovation and change management
Cindy Fontenas
15 years in digital transformation and change management
Samuel De Queiroz
AI expert, driven by teaching and passing on what he knows
Guillaume Guichard
10+ years as a trainer of trainers
Jason Chevrier
Semantics specialist and AI explainer
Sami Mhidia
Technology expert, researcher and trainer
Louis Darques
Entrepreneur, AI and productivity expert
Martin Labrousse
20 years of experience in change management and generative + predictive AI
What comes next?
AI awakening is the first step of a path you walk one stage at a time. Depending on where you stand at the end of this phase, Catalia helps you work out the next step that fits.
Your need
Understand what AI can do, build a first shared base
The Catalia offer
Keynote, webinar, training, workshop, executive coaching
You walk away with
Clear guideposts, a shared language, a recommendation for the next step
You are here
Your need
Move to practice, test tools on your real use cases
The Catalia offer
Experimentation workshops, deep-dive training, executive & leadership coaching
You walk away with
Applications you've tested, a clear action plan, good practices embedded in daily work
Learn more →
Your need
Scope and organize AI use, guide the change over time
The Catalia offer
Organizing AI use across the business, AI management, strategy and rollout
For executives, leadership teams, and wider teams who don't yet have a clear frame for AI, or who have one but want to firm it up and broaden it. It works just as well for organizations that have never touched the topic as for those that have heard plenty about AI without really grasping what it means for them.
No, quite the opposite. The AI awakening offer is built precisely for people who haven't started yet, or who started without a clear frame. The point is to lay the right foundations before going further, not to catch up on lost ground.
A keynote opens the topic at scale and sparks a collective shift. A workshop makes room for more back-and-forth and can surface your first business questions. Training goes further: it organizes the knowledge and starts embedding practical use. Coaching is for the executive or leadership team who needs to understand what's at stake before bringing their teams in.
Every engagement starts with a scoping conversation to understand your organization, your line of work, and what's specifically at stake for you. The examples, the use cases, and the depth are then set to fit your reality, not copy-pasted from a standard program.
We close every engagement with a readout of what was learned and a clear recommendation on the next step. Depending on where you land after AI awakening, the next move can be an experimentation phase (Test & Learn), organizing AI use across the business, or a broader engagement. The idea is always to move at the right pace, without skipping steps.
It depends on the chosen format. A keynote or webinar typically runs 1h30 to 3 hours. A workshop takes half a day. A training can stretch over a full day. Executive coaching runs across 2 sessions. Everything is tuned to your calendar and your organizational constraints.
Need a first clear
frame for AI?
Start with an AI awakening phase, tailored to your organization.