How Enov became an AI product publisher in market research, while competitors watched it coming

"Catalia didn't sell us a tool. They helped us become someone else."

CEO, Enov

The lateral threat service firms underestimate

Enov saw it coming before its competitors. The clients of a market research institute were starting to ask: "What if we used ChatGPT to do this study ourselves?" The threat was not frontal. It was lateral. Clients did not switch providers, they internalized the work.

Most service firms, faced with this shift, defend the status quo: argue their methodology, their expertise, their proprietary panels. Enov chose another path: become an AI product publisher in market research, before its competitors even understood the question.

20 months of continuous support with Catalia. 100 employees onboarded. 12 internal AI ambassadors trained to carry the change. One new commercial product launched. The CEO of Enov is no longer just a research firm leader. He runs an AI product publisher in the market research industry.

Note: The full English version of this case study is being finalized. For the complete content with detailed methodology, results, and lessons learned, refer to the French version.