Grasp AI — its stakes, uses, and limits — to move forward with clarity.
Keynote, training, workshop, or coaching: a first clear frame to raise awareness in your teams and onboard your leadership — to understand fast and move forward right.
You are in the right place if…
- You hear about AI everywhere but still lack reliable reference points
- You want to raise awareness in a leadership team, an exec team, or a broader team before going further
- You want to grasp the concrete uses of AI without jargon or trend chasing
- You need a clear frame on the opportunities, limits, and watch points
- You are looking for a first step suited to your actual maturity level
All our expertise to upskill and onboard your teams on AI
Keynote
To open the topic at scale, demystify AI, and give your teams or executives a first level of understanding. Ideal for creating a collective tipping point.
Learn more →Webinar
To raise awareness remotely with a flexible, didactic, easy-to-deploy format. Ideal for reaching distributed teams without bringing everyone on site.
Learn more →Training
To go beyond awareness. Fundamentals, concrete cases, and hands-on practice so your teams understand AI and start using it usefully.
Learn more →Workshop
To create a concrete exchange, surface the first functional questions, and start connecting the topic to your ground. Built bespoke around your stakes.
Learn more →Executive or leadership coaching
To step back, quickly grasp the key stakes, and clarify the best way to approach AI inside your organization.
Learn more →Everything you will understand
about AI by the end of these sessions
Depending on the chosen format, the Awakening offer can cover all or part of these topics, tailored to your context and audience:
- The fundamentals of AI and generative AI
- What is concretely possible to do with AI today
- The types of tools that exist and how to find your way
- The most common use cases inside companies
- Rights and duties: ethics, GDPR, data security
- Best practices to start and the risks to anticipate
You don't start with a tool. You start by understanding.
Before testing, choosing software, or launching a project, it is essential to build a first shared foundation of understanding. That is what the Awakening offer makes possible: lay the right basics, at the right level, for the right people.
Understand fast. Decide right. Move forward with confidence.
How an Awakening
engagement runs
Every engagement starts with a conversation, so we anchor on your reality rather than a standard program.
We start with your context: the audience involved (teams, leadership, executive), perceived maturity level, the stakes specific to your sector. This exchange shapes the most useful format, scope, and depth.
Keynote, webinar, training, workshop, or coaching: we tailor content and pedagogy to your organization. Examples are drawn from your functional reality, without useless jargon or sweeping generalities.
At the end of the engagement, we review what was learned and identify the most useful next step for your organization. Go deeper, experiment, or structure: the next move depends on where you stand, not a catalog.
What you
walk away with
Concrete, actionable deliverables for your organization.
- I have understood the core uses of AI inside a company — for an executive, for a team
- I know the basics of using generative AI and the right reflexes to bring
- I have grasped the principles of AI without jargon, with concrete examples
- I have a few concrete use cases in mind for my company and my team
- I can tell apart what is useful, what is risky, and what is just hype
- I walk away with a clear recommendation on the next step suited to my level
What sets us apart
Catalia is not a generalist training organization. We have supported executives and teams in SMEs and mid-market companies since 2022, with a single conviction: AI is not adopted by chance, it is built with method.
Bespoke, not off the shelf
Every session is built around your context, your functions, and your audience. No standard program applied to all organizations.
Dual expertise: AI + human
Catalia combines technical AI mastery and change-management pedagogy. A pragmatic approach that reassures teams without drowning them in tech.
A partner, not a trainer
We do not deliver content and walk away. We close every engagement with a review of what was learned and a clear recommendation for what comes next.
Your future facilitators
A collective of complementary experts — AI practitioners, change-management pedagogues, field consultants — who step in based on your context and your needs.
Matthieu Sabourin
20 years in tech innovation and change management
Cindy Fontenas
15 years in digital transformation and change management
Samuel De Queiroz
AI expert, passionate about education and transmission
Guillaume Guichard
10+ years as a trainer of trainers
Jason Chevrier
Semantics specialist and AI explainer
Sami Mhidia
Technology expert, researcher and trainer
Louis Darques
Entrepreneur, AI and productivity expert
Martin Labrousse
20 years of experience in change management and generative + predictive AI
What comes next?
Awakening is the first step of a progressive path. Depending on where you stand at the end of this phase, Catalia helps you identify the most fitting next step.
Your need
Grasp the potential of AI, build a first shared foundation
The Catalia offer
Keynote, webinar, training, workshop, executive coaching
You walk away with
Clear reference points, a shared language, a recommendation for the next step
You are here
Your need
Move to practice, test tools on your real use cases
The Catalia offer
Experimentation workshops, deep-dive training, executive & leadership coaching
You walk away with
Tested uses, a concrete action plan, best practices anchored in daily work
Learn more →
Your need
Structure usage, support the change over the long run
The Catalia offer
Structuring functional usage, AI management, strategy and rollout
For executives, leadership teams, and broader teams who do not yet have a clear AI framework, or who have one but want to formalize and expand it. It fits organizations that have never approached the topic just as well as those who have heard about AI without truly understanding what it implies for them.
No, quite the opposite. The Awakening offer is built precisely for those who have not started yet, or who have started without a clear framework. The goal is to lay the right basics before going further, not to catch up on lost ground.
A keynote opens the topic at scale and creates a collective tipping point. A workshop allows more exchange and can surface the first functional questions. A training goes further: it structures the knowledge and starts anchoring concrete usage. Coaching is for executives or leadership teams who need to grasp the stakes before engaging their teams.
Every engagement starts with a scoping exchange to understand your organization, your functions, and your specific stakes. Examples, use cases, and depth are then tuned to your reality — not copy-pasted from a standard program.
We close every engagement with a readout of what was learned and a clear recommendation on the next step. Depending on your level after Awakening, the next move can be an experimentation phase (Test & Learn), structuring functional usage, or broader support. The idea is always to move at the right pace, without skipping steps.
It depends on the chosen format. A keynote or webinar typically runs 1h30 to 3 hours. A workshop takes half a day. A training can stretch over a full day. Executive coaching runs across 2 sessions. Everything is tuned to your calendar and your organizational constraints.
Need a first clear
framework on AI?
Start with an Awakening phase tailored to your organization.