Catalia becomes the AI partner of the Margaret Awards 2026

In 2026, Catalia joins the acceleration program of the Margaret Awards by JFD to back the winners with a tailored AI package.

This partnership rests on a simple conviction: the talents the Margaret Awards select do not need one more speech about AI. They already have the vision, the ambition, and the standards. What they can gain, on the other hand, is a rare, hands-on read on what really happens when AI meets the real world: the applications, the resistance, the breakthroughs, the real conditions for adoption.

That is exactly where Catalia comes in.

Where two acceleration stories meet

The mission of the Margaret Awards is clear: surface and grow women who are building the tech of tomorrow. On our side, we guide SMB leaders as they get AI under control, with a strong promise: reduce uncertainty to free up action.

The brand was built around the role of a trusted partner, one that can shed light, frame the work, and roll out AI step by step, in a practical and controlled way.

So this partnership is less a visibility move than a meeting of substance. On one side, a program that reveals talents who can move tech forward. On the other, a collective that has watched for years how AI takes hold, or stalls, inside organizations.

At Catalia, that experience was built alongside more than 5,000 people guided and more than 130 companies. It also rests on a clear shift in the brand's positioning: moving from one-off engagements to a lasting presence, with more structure, more action, and more autonomy for the teams we guide.

What Catalia brings to the winners

What makes Catalia's engagement original is its very nature. This is not a standardized training or a generic program. The package was built from the profiles, the stage of growth, and the specific stakes of each winner.

In other words: no one-size-fits-all format, no generic track.

For profiles already well advanced as entrepreneurs or intrapreneurs, we offer targeted working sessions, fed by the field, by what we see in our engagements, and by the work of our scientific Lab. For emerging talents, the engagement takes the form of structured multi-coaching over several months, drawing on the collective's different areas of expertise.

Three winners, three tailored packages

Roxane Laigle, Margaret Entrepreneur 2026

Co-founder and CEO of Lemrock, Roxane Laigle is building an agentic commerce product. Her challenge is not to understand the technology: it is to get an AI product adopted by users who do not all share the same maturity, the same language, or the same expectations.

For her, we designed an engagement in three parts:

• Human adoption of AI: why some people move forward while others hold back, and what the real triggers of adoption are
• The reality of LLMs in production: what works, what breaks, what you do not see in the demos
• A field read on how SMBs, mid-market companies, and leadership teams react when you bring up AI

Juliette Mattioli, Margaret Intrapreneur 2026

VP of Artificial Intelligence at Thales on the Confiance.ai program, Juliette Mattioli works on trust in AI from a technical and industrial angle. Catalia, for its part, has worked for years on another side of that same question: human trust.

The engagement designed for Juliette takes the form of a dialogue between these two dimensions. On one side, what the field teaches about perception, acceptance, and human roadblocks. On the other, an industrial and strategic vision of trustworthy AI.

The goal is not to "train" Juliette, but to set two rarely paired forms of expertise side by side: the robustness of systems and the ability of organizations to adopt them.

Koralie Theresine, Margaret Junior 2026

At 22, Koralie Theresine leads DigiTwin, a digital-twin project for sepsis detection. For this emerging deeptech profile, Catalia rolls out a fuller engagement, structured over three months.

This six-session track draws on several of the collective's areas of expertise:

• Strategy and pitch
• Prompting and advanced LLM use
• Architecture and automation
• Adoption and go-to-market
• Cognitive psychology applied to trust
• Change management

Here, Catalia's role is clear: help a young winner accelerate without scattering, sharpen her ability to decide, and frame her growth with a read that is at once technical, strategic, and human.

What this partnership says about AI today

This partnership also says something important about the state of the market.

The point is no longer just to raise awareness about AI. In many settings, the discovery phase is already behind us. The real stakes become useful adoption, scaling up, and embedding AI in the tools, routines, and decisions of daily work.

That is exactly what Catalia sees in the field. The company does not position itself as a tool vendor or a detached consulting firm, but as a partner that helps you understand fast, decide right, move forward with clarity. Its method rests on four steps, assess, prioritize, build AI literacy, roll out, and on an approach that ties the field, science, and action together.

Catalia also holds a strong idea: generative AI puts language back at the center. Phrasing, qualifying, contextualizing, interpreting, asking for precision, rephrasing. These skills become strategic. In Catalia's field observations, when a clear frame is set, the women we guide reach higher levels of adoption. So the question is not the talent available. The question, very often, is the frame that lets that talent unfold.

That is also why the alignment with the Margaret Awards makes sense: because it is not only about distinguishing brilliant profiles, but about creating the right conditions for acceleration around them.

A complimentary engagement, worth €15,000 (excl. VAT)

In total, the package Catalia designed for the Margaret 2026 winners represents a value of €15,000 (excl. VAT).

It will run over three months, in a mainly hybrid format, with one-on-one remote sessions and, where it is relevant, in-person time during JFD events.

Beyond the amount, what matters most is the logic of the package: an engagement that is tuned, credible, demanding, built to bring exactly what helps you move forward.

About Catalia

We guide SMB leaders as they get AI under control. Our mission: turn technological uncertainty into the ability to act. The brand speaks first to companies for which AI is not a purely technical topic, but a leadership decision with real consequences for teams, the organization, and performance.

Our approach rests on a structured network: a collective of field experts, a demanding Academy to guarantee the quality of every engagement, and a scientific Lab that documents the real mechanics of AI adoption. This is how we build progressive tracks, from awareness to strategic rollout, with one constant throughline: move forward with method, without overpromising, without harshness, and without losing the wheel.

Press contact: matt@catalia.fr